“Communication is the process in which the message moves from source to the destination”
Process of Communication:
Process of communication consists of following factors;
1) Source
2) Encoding
3) Message
4) Channel
Channel has further following types;
1) Time consuming (Radio)
2) Space covering (Printed martial)
3) Combination of time consuming
and space covering (TV & Internet)
5) Receiver
6) Decoding
7) Feedback
All these factors are defined as below;
Source:
A person who speaks or writes is called source. It may be individual or group of people.
Encoding:
The sender giving physical form to one’s idea is known as encoding.
Message:
The encoded idea of the sender is called message. It transmits from source to destination.
Channel:
It’s a medium which carries the message from the source to the receiver. There are three types of channels
Time consuming = Radio
Space covering = Printed Material
Both = TV & Internet
Receiver:
The recipient of the message is called receiver.
Decoding:
Decoding is the process of understanding the meaning of the message.
Feedback:
The response of the receiver is called feedback. It completes the process of communication.






